Originally from Scotland, I've been working in international environments for several years. I recently left my position as Director of Marketing and Business Development at VeraContent to found my own company, The Bloop . I also hold positions as an adjunct professor of marketing at Instituto de Empresa and Geneva Business School. 

My path to marketing wasn't direct: my academic background spans subjects from law and philosophy to languages and translation. 

I believe in education and particularly in access to education. Access shouldn't be a barrier to knowledge or to progress. I created The Bloop to help more people find confidence in their marketing and allow them to take their place in their own market. 

I'm passionate about leadership and the modern work-life balance, writing about these topics  for online platforms such as Thrive Global. 

Beyond teaching and delivering workshops in environments from boardrooms to prisons, my experience as a speaker spans multiple continents, having hosted innovation stages at international conferences such as CMWorld in the US and South Summit in Spain. I've been the regular host of The Content Mix events in Madrid and am an active member of several professional communities.